Homegrown car maker Tata Motors recently unveiled its first 2 seater sports car ‘RACEMO’, under the company’s new sub-brand ‘TAMO’ (Short form for TAta MOtors) at the 2017 Geneva motor show in Switzerland.
From entering the passenger car business back in the 90’s to acquisition of two iconic brands, Jaguar and Land Rover, Tata Motors has definitely come a long way. And with the TAMO, Tata wants to show the world what it is capable of as a brand and RACEMO definitely makes a statement.
Tata RACEMO is based on Tata motors impact design philosophy and despite of its compact size, it looks very aggressive & sporty. It also gets scissor doors and an aerodynamic stance that are enough to grab anyone’s attention. With the RACEMO, Tata aims to create an all new affordable sports car segment in India and wants to target those people who desire to own something that is powerful, stylish, snob yet affordable.
On the inside, RACEMO carries the DNA of a sports car. The concept revealed at the Geneva motor show was complete with bucket seats, dual tone sporty dashboard and a very futuristic looking instrument cluster. Tata also claims that RACEMO is India’s first connected car which has been co-developed with Microsoft.
What powers it?
Tata motors has revealed that the RACEMO will be powered by a 1.2L turbocharged Revotron petrol engine that will make somewhere between 150 to 190 horsepower. It doesn’t sound like a lot for a sports car but considering the fact that RACEMO is based on Tata’s new Advanced Modular platform (AMP) and weighs only 700 kg, it can do wonders. Tata also claims 0-100 km/h in 6 seconds, which sounds very fast, at-least on paper.
When is it launching?
Tata will showcase the RACEMO at the upcoming 2018 auto expo in Greater Noida, India and might launch it a few months later. Initially, RACEMO will be produced in limited numbers (around 250) to create brand exclusivity and could be priced at around Rs. 23-25 lakh.
It will be Tata’s most expensive model till date.