German luxury car maker, BMW India has maintained its sales momentum in 2017 by registering a growth of 11.5% in January to June in the calendar year 2017 (pre-GST discounts have boosted the volumes at 4,589 units), eventually allowing BMW to retain the tag of the fastest growing luxury car brand in the country.
The sale of 4589 units in the first half of 2017, is a double-digit growth over last year. On the same day, the largest luxury car maker Mercedes Benz too announced that its growth in Q2 was 18%, which was the company best ever quarter.
After releasing the sales numbers on Friday evening, Vikram Pawah, president of BMW Group India said BMW will move forward with the ‘power of lead’ and will continuously remain a value driven, customer faced organization with a clear goal to be the best and set the benchmark in the industry in every aspect.
“Today BMW Group India is the fastest growing luxury car brand in the country but our primary goal is to grow the size of the luxury car market in India. We believe leading the growth is more important than anything, even more, important than just being number one,” – Vikram Pawah, President of BMW Group India
For the full-year 2016, BMW India had clipped at 14 percent at 7,861 units, while Mercedes sold over 13,231 units, a tad down from 13,502 units in 2015 when it toppled Audi to become the number 1 luxury car brand in the country. While Audi India has not released its sales numbers as yet, in the first half of this calendar year, BMW has remained ahead of its Ingolstadt-based rival and has secured the number two tag.
Thanks to the improved sentiment led by price reduction post GST implementation, The double-digit growth for both BMW India and Mercedes Benz is a major boost for Indian luxury car market, which registered its first ever decline in 2016 pulled down because of last year’s demonetization, supreme court’s ban on bigger diesel vehicle in the national capital region and levy of extra cess on premium vehicles.
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