Meet the small car with big ideas about design and technology. Meet the 2018 Toyota Prius c – sporting fresh styling inside and out, best-in-class fuel efficiency, and the addition of a standard backup camera to an already impressive list of active and passive safety systems. The new front lower bumper spoiler and rear spoiler help guide air around the vehicle, even as they ramp up the style, while LED headlamps and taillights add to its attitude.
“Prius is the world’s most recognized name for advanced and efficient motoring, and the Prius c combines Toyota’s proven hybrid technology with a small footprint to produce a nimble compact hatch, perfect for life in a modern city,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “For 2018, we’ve made Prius c even more stylish and safe – giving Canadians even more reasons to welcome this forward-thinking hybrid into their lives.”
Every Prius c comes standard equipped with many comfort and convenience features, including air conditioning with automatic temperature control, 4.2” MID display, multi-information display, outside temperature gauge, power door locks and windows with driver’s auto up/down function, plenty of thoughtful in-cabin storage, 12v accessory power outlet, power adjustable heated exterior mirrors, a rear wiper/washer, keyless entry, a steering wheel mounted on a tilting/telescoping column and fitted with controls for audio and HVAC systems, and more.
Besides these, Prius c is bundled with advanced safety systems including the Pre-Collision System, Lane Departure Alert, and Automatic High Beams. Other features include the six active technologies of the Toyota Star Safety System, nine standard airbags, direct tire pressure monitoring system, LED brake lamps, and – new for 2018 – a backup camera on all models.
Under the hood, the Prius c’s Hybrid Synergy Drive is built around a 1.5L Atkinson cycle four-cylinder engine with an exhaust heat recovery system, Variable Valve Timing with intelligence, and other advanced systems. The hybrid system generates 99 net horsepower plus impressive fuel efficiency of just 5.1 L/ 100km city/highway combined, while the continuously variable transmission gives Prius c quick and smooth acceleration.
The front-wheel-drive Prius c features responsive and efficient electric power steering and rides on a suspension system featuring Macpherson gas struts and a stabilizer bar up front, and a torsion beam suspension at the rear.
The Prius c is offered in two models:
Model 1: 2018 Toyota Prius c
Starting at MSRP: C$21,990, features a 6.1” Display Audio System with Bluetooth connectivity, four speakers, and shark-fin antenna, fabric seat surfaces, 15” steel wheels, and more.
This model may be enhanced with an available Upgrade Package (Starting MSRP: C$22,890), which includes a six-speaker audio system, premium seat coverings, additional adjustments on the driver’s seat, cruise control, a synthetic leather instrument panel, tonneau cover, rear center console box, and more.
Model 2: 2018 Toyota Prius c Technology
Starting at MSRP: C$26,950, comes with a six-speaker 6.1” Display Audio System with navigation, Bluetooth connectivity, Integrated Sirius XM Satellite Radio, advanced voice recognition, Gracenote connectivity, and shark-fin antenna, Touch Tracer controls on the steering wheel and the Smart Key System with Push Button Start. Other features on this model include heated front seats, Softex seat surfaces, synthetic leather-clad instrument panel and steering wheel, tonneau cover, cruise control, power moonroof, LED fog lamps, 15” aluminum alloy wheels, and more.
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